What exactly is gmail's obsession with Spam all about?

No, I don't mean email spam, I mean the Hormel spiced ham product Spam. I'm not about to confuse the two as the Hormel people seem to think. There always seems to be some recipe for a Spam dish. Whether it is Spam veggie pita pockets or a Spam hashbrown bake. I'm not a big fan of spam. No wait, that isn't exactly correct. I'm not even a small fan of spam. In fact, I can honestly say I hate spam. The way it looks when you open the can, the putrid smell that is released from the packaging, but most importantly the appetitite-suppressant taste befouls my sensibilities. Eeeew! Please Gmail enough with the Spam.